{"id":1219,"date":"2026-04-28T14:50:26","date_gmt":"2026-04-28T11:50:26","guid":{"rendered":"https:\/\/kelam.com.tr\/firmalar\/2026\/04\/28\/mediamarkttan-e-atik-sorununa-dijital-cozum\/"},"modified":"2026-04-28T14:56:57","modified_gmt":"2026-04-28T11:56:57","slug":"mediamarkttan-e-atik-sorununa-dijital-cozum","status":"publish","type":"post","link":"https:\/\/www.kelam.com.tr\/firmalar\/2026\/04\/28\/mediamarkttan-e-atik-sorununa-dijital-cozum\/","title":{"rendered":"MediaMarkt\u2019tan E-At\u0131k Sorununa Dijital \u00c7\u00f6z\u00fcm"},"content":{"rendered":"<h2>MediaMarkt T\u00fcrkiye, elektronik at\u0131k sorununa \u00e7\u00f6z\u00fcm i\u00e7in geri d\u00f6n\u00fc\u015f\u00fcm projesini ba\u015flatt\u0131.<\/h2>\n<p>MediaMarkt T\u00fcrkiye, d\u00fcnyada ve <a href=\"https:\/\/www.kelam.com.tr\/category\/turkiye\/\">T\u00fcrkiye<\/a>\u2019de b\u00fcy\u00fcyen elektronik at\u0131k sorununa \u00e7\u00f6z\u00fcm sunmak amac\u0131yla Mol-e i\u015f birli\u011fiyle \u2018Elektronik At\u0131k Geri D\u00f6n\u00fc\u015f\u00fcm\u2019 projesini hayata ge\u00e7irdi\u011fini a\u00e7\u0131klad\u0131. Pilot olarak Mersin, Kayseri ve \u0130zmir\u2019deki ma\u011fazalarda ba\u015flat\u0131lan uygulaman\u0131n, kademeli olarak T\u00fcrkiye geneline yay\u0131lmas\u0131 planlan\u0131yor. Proje kapsam\u0131nda at\u0131k durumdaki elektronik cihazlar\u0131n ma\u011fazalardaki toplama \u00fcnitelerinde toplanarak yeniden ekonomiye kazand\u0131r\u0131ld\u0131\u011f\u0131 belirtildi.<\/p>\n<p>\u015eirket, \u2018Daha \u0130yiye\u2019 s\u00fcrd\u00fcr\u00fclebilirlik vizyonu do\u011frultusunda ba\u015flatt\u0131\u011f\u0131 proje ile m\u00fc\u015fterilerin getirdi\u011fi elektronik at\u0131klar kar\u015f\u0131l\u0131\u011f\u0131nda Club puan kazand\u0131\u011f\u0131n\u0131 ve bu sayede s\u00fcrd\u00fcr\u00fclebilir t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131n te\u015fvik edildi\u011fini duyurdu.<\/p>\n<h3><strong>D\u00d6NG\u00dcSEL EKONOM\u0130YE KATKI HEDEF\u0130<\/strong><\/h3>\n<p>MediaMarkt T\u00fcrkiye Pazarlama, E-Ticaret ve Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Tolga \u00dcnvan, s\u00fcrd\u00fcr\u00fclebilirli\u011fi t\u00fcm s\u00fcre\u00e7lerin merkezine ald\u0131klar\u0131n\u0131 belirterek, elektronik at\u0131klar\u0131n hem \u00e7evresel hem ekonomik a\u00e7\u0131dan \u00f6nemli bir konu oldu\u011funa dikkat \u00e7ekti. \u00dcnvan, at\u0131l durumdaki cihazlar\u0131n d\u00f6ng\u00fcsel ekonomiye kazand\u0131r\u0131lmas\u0131n\u0131n hedeflendi\u011fini ifade etti.<\/p>\n<p>Yap\u0131lan a\u00e7\u0131klamada, d\u00fcnyada her y\u0131l 62 milyon ton elektronik at\u0131k olu\u015ftu\u011fu ve bu at\u0131klar\u0131n i\u00e7indeki yakla\u015f\u0131k 62,5 milyar dolarl\u0131k geri kazan\u0131labilir de\u011ferin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ekonomiye kazand\u0131r\u0131lamad\u0131\u011f\u0131 bilgisi payla\u015f\u0131ld\u0131. T\u00fcrkiye\u2019de ise y\u0131lda yakla\u015f\u0131k 700 bin ton e-at\u0131k olu\u015ftu\u011fu ancak geri d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n y\u00fczde 10 seviyesinde kald\u0131\u011f\u0131 belirtildi.<\/p>\n<h3><strong>D\u0130J\u0130TAL VE \u015eEFFAF GER\u0130 D\u00d6N\u00dc\u015e\u00dcM S\u00dcREC\u0130<\/strong><\/h3>\n<p>Mol-e\u2019nin dijital altyap\u0131s\u0131 sayesinde e-at\u0131klar\u0131n toplanmas\u0131, s\u0131n\u0131fland\u0131r\u0131lmas\u0131 ve geri d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerinin u\u00e7tan uca izlenebilir hale geldi\u011fi aktar\u0131ld\u0131. Kullan\u0131c\u0131lar\u0131n, ma\u011fazalardaki ak\u0131ll\u0131 toplama \u00fcnitelerine getirdikleri cihazlar\u0131 mobil uygulama \u00fczerinden QR kod ile sisteme tan\u0131mlayabildi\u011fi, yapay zek\u00e2 deste\u011fiyle cihaz\u0131n h\u0131zl\u0131 \u015fekilde analiz edilerek \u201c<a href=\"https:\/\/www.kelam.com.tr\/category\/teknoloji\/\">dijital<\/a> at\u0131k pasaportu\u201d olu\u015fturuldu\u011fu belirtildi.<\/p>\n<p>Ayr\u0131ca kullan\u0131c\u0131lar\u0131n, teslim ettikleri at\u0131\u011f\u0131n geri d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecini ve karbon ayak izi etkisini uygulama \u00fczerinden takip edebildi\u011fi ifade edildi.<\/p>\n<h3><strong>EKONOM\u0130K VE \u00c7EVRESEL KAZANIM VURGUSU<\/strong><\/h3>\n<p>A\u00e7\u0131klamada, elektronik at\u0131klar\u0131n alt\u0131n, bak\u0131r, al\u00fcminyum ve nadir toprak elementleri gibi de\u011ferli hammaddeler i\u00e7erdi\u011fi belirtilerek, 1 ton e-at\u0131\u011f\u0131n geleneksel madenlere g\u00f6re 100 kata kadar daha fazla alt\u0131n bar\u0131nd\u0131rabildi\u011fi ifade edildi. Geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn klasik madencili\u011fe g\u00f6re y\u00fczde 80\u2019e kadar daha az sera gaz\u0131 sal\u0131m\u0131 ve 13 kata kadar daha az enerji kullan\u0131m\u0131 sa\u011flad\u0131\u011f\u0131na dikkat \u00e7ekildi.<\/p>\n<p>MediaMarkt T\u00fcrkiye\u2019nin, ba\u015flatt\u0131\u011f\u0131 bu proje ile geri d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecini yayg\u0131nla\u015ft\u0131rmay\u0131 ve t\u00fcketicileri s\u00fcrece aktif \u015fekilde dahil etmeyi hedefledi\u011fi bildirildi.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"source\"><b>Kaynak:<\/b> DHA<\/p>","protected":false},"excerpt":{"rendered":"<p>MediaMarkt T\u00fcrkiye, elektronik at\u0131klar\u0131n geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc te\u015fvik etmek amac\u0131yla yeni bir proje ba\u015flatt\u0131. Mol-e i\u015f birli\u011fiyle hayata ge\u00e7irilen uygulama, pilot olarak \u00fc\u00e7 ilde ba\u015flarken, kullan\u0131c\u0131lar at\u0131k cihazlar\u0131n\u0131 getirerek puan kazanabiliyor ve s\u00fcreci dijital olarak takip edebiliyor.<\/p>\n","protected":false},"author":1,"featured_media":1220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[389,386,387,385,390,388],"class_list":["post-1219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-isdunyasi","tag-cevre","tag-e-atik","tag-geri-donusum","tag-mediamarkt","tag-surdurulebilirlik","tag-teknoloji"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaMarkt\u2019tan E-At\u0131k Sorununa Dijital \u00c7\u00f6z\u00fcm - Kelam | S\u00f6z\u00fc Olan Haber - \u0130\u015f D\u00fcnyas\u0131 Haberleri, Firmalar<\/title>\n<meta name=\"description\" content=\"MediaMarkt T\u00fcrkiye, elektronik at\u0131k sorununa \u00e7\u00f6z\u00fcm i\u00e7in geri d\u00f6n\u00fc\u015f\u00fcm projesi ba\u015flatt\u0131. 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