{"id":1044,"date":"2026-02-24T00:32:54","date_gmt":"2026-02-23T21:32:54","guid":{"rendered":"https:\/\/kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/"},"modified":"2026-02-27T23:21:01","modified_gmt":"2026-02-27T20:21:01","slug":"paramda-pazarlama-yonetimine-guclu-atama","status":"publish","type":"post","link":"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/","title":{"rendered":"Param\u2019da Pazarlama Y\u00f6netimine G\u00fc\u00e7l\u00fc Atama"},"content":{"rendered":"<h2><strong>Finans teknolojileri alan\u0131nda faaliyet g\u00f6steren Param, pazarlama ve marka y\u00f6netimi deneyimiyle \u00f6ne \u00e7\u0131kan Elif Bilge Ceylan\u2019\u0131 Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak kadrosuna katt\u0131.<\/strong><\/h2>\n<p>B\u00fct\u00fcnle\u015fik <a href=\"https:\/\/www.kelam.com.tr\/?s=finans\">finans<\/a> hizmetleri sunan Param\u2019da \u00fcst d\u00fczey bir atama ger\u00e7ekle\u015ftirildi. Pazarlama, marka deneyimi ve kurumsal ileti\u015fim alanlar\u0131nda uzun y\u0131llara dayanan tecr\u00fcbeye sahip Elif Bilge Ceylan, 19 \u015eubat itibar\u0131yla Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6revine ba\u015flad\u0131.<\/p>\n<p>\u015eirketten yap\u0131lan bilgilendirmeye g\u00f6re Ceylan, yeni d\u00f6nemde Param Grup \u015firketlerinin stratejik hedefleri do\u011frultusunda pazarlama politikalar\u0131n\u0131n olu\u015fturulmas\u0131na liderlik edecek. Ayn\u0131 zamanda kurumsal ileti\u015fim s\u00fcre\u00e7lerinin y\u00f6netimi ve marka deneyiminin geli\u015ftirilmesinden de sorumlu olacak.<\/p>\n<h2>20 y\u0131ll\u0131k deneyim Param\u2019da<\/h2>\n<p>Lisans e\u011fitimini 2006 y\u0131l\u0131nda Bo\u011fazi\u00e7i \u00dcniversitesi\u2019nde tamamlayan Elif Bilge Ceylan, y\u00fcksek lisans\u0131n\u0131 ise 2010 y\u0131l\u0131nda Bah\u00e7e\u015fehir \u00dcniversitesi\u2019nde Stratejik Pazarlama ve Marka Y\u00f6netimi alan\u0131nda yapt\u0131.<\/p>\n<p>Profesyonel kariyerine 2006 y\u0131l\u0131nda METRO Group b\u00fcnyesinde ba\u015flayan Ceylan, pazarlama ve kurumsal ileti\u015fim alanlar\u0131nda \u00e7e\u015fitli g\u00f6revler \u00fcstlendi. METRO Group ve Metro T\u00fcrkiye\u2019de Marka ve Kurumsal \u0130leti\u015fim M\u00fcd\u00fcr\u00fc olarak g\u00f6rev yapan Ceylan, daha sonra finans sekt\u00f6r\u00fcne ge\u00e7erek T\u00fcrkiye Finans Kat\u0131l\u0131m Bankas\u0131\u2019nda Pazarlama \u0130leti\u015fimi ve Marka Deneyimi Ba\u015fkan Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revini y\u00fcr\u00fctt\u00fc.<\/p>\n<p>Son olarak CCN Holding\u2019de Pazarlama ve Marka Deneyimi Grup Ba\u015fkan\u0131 olarak g\u00f6rev alan Ceylan, yakla\u015f\u0131k 20 y\u0131ll\u0131k deneyimini art\u0131k Param b\u00fcnyesinde de\u011ferlendirecek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Param\u2019da \u00fcst d\u00fczey atama ger\u00e7ekle\u015fti. Pazarlama ve marka y\u00f6netimi alan\u0131nda 20 y\u0131ll\u0131k deneyime sahip Elif Bilge Ceylan, Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6reve ba\u015flad\u0131. Ceylan, \u015firketin pazarlama stratejileri ve ileti\u015fim faaliyetlerine liderlik edecek.<\/p>\n","protected":false},"author":1,"featured_media":1045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[280,283,279,282,281],"class_list":["post-1044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-isdunyasi","tag-elif-bilge-ceylan","tag-finans-sektoru","tag-param","tag-pazarlama-yonetimi","tag-ust-duzey-atama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Param\u2019da Pazarlama Y\u00f6netimine G\u00fc\u00e7l\u00fc Atama - Kelam | S\u00f6z\u00fc Olan Haber - \u0130\u015f D\u00fcnyas\u0131 Haberleri, Firmalar<\/title>\n<meta name=\"description\" content=\"Param\u2019da \u00fcst d\u00fczey atama ger\u00e7ekle\u015fti. Pazarlama ve marka y\u00f6netimi alan\u0131nda 20 y\u0131ll\u0131k deneyime sahip Elif Bilge Ceylan, Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6reve ba\u015flad\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Param\u2019da Pazarlama Y\u00f6netimine G\u00fc\u00e7l\u00fc Atama - Kelam | S\u00f6z\u00fc Olan Haber - \u0130\u015f D\u00fcnyas\u0131 Haberleri, Firmalar\" \/>\n<meta property=\"og:description\" content=\"Param\u2019da \u00fcst d\u00fczey atama ger\u00e7ekle\u015fti. Pazarlama ve marka y\u00f6netimi alan\u0131nda 20 y\u0131ll\u0131k deneyime sahip Elif Bilge Ceylan, Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6reve ba\u015flad\u0131.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/\" \/>\n<meta property=\"og:site_name\" content=\"Kelam | S\u00f6z\u00fc Olan Haber - \u0130\u015f D\u00fcnyas\u0131 Haberleri, Firmalar\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-23T21:32:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T20:21:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kelam.com.tr\/firmalar\/wp-content\/uploads\/2026\/02\/paramda-pazarlama-yonetimine-guclu-atama_3c0adaaae841.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"894\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00d6mer Kumru\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00d6mer Kumru\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/2026\\\/02\\\/24\\\/paramda-pazarlama-yonetimine-guclu-atama\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/2026\\\/02\\\/24\\\/paramda-pazarlama-yonetimine-guclu-atama\\\/\"},\"author\":{\"name\":\"\u00d6mer Kumru\",\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/#\\\/schema\\\/person\\\/00ab9cf1e27eb69ffc72950309ca1487\"},\"headline\":\"Param\u2019da Pazarlama Y\u00f6netimine G\u00fc\u00e7l\u00fc Atama\",\"datePublished\":\"2026-02-23T21:32:54+00:00\",\"dateModified\":\"2026-02-27T20:21:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/2026\\\/02\\\/24\\\/paramda-pazarlama-yonetimine-guclu-atama\\\/\"},\"wordCount\":283,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/2026\\\/02\\\/24\\\/paramda-pazarlama-yonetimine-guclu-atama\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/paramda-pazarlama-yonetimine-guclu-atama_3c0adaaae841.jpg\",\"keywords\":[\"Elif Bilge Ceylan\",\"finans sekt\u00f6r\u00fc\",\"Param\",\"pazarlama y\u00f6netimi\",\"\u00fcst d\u00fczey atama\"],\"articleSection\":[\"\u0130\u015f D\u00fcnyas\u0131\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/2026\\\/02\\\/24\\\/paramda-pazarlama-yonetimine-guclu-atama\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/2026\\\/02\\\/24\\\/paramda-pazarlama-yonetimine-guclu-atama\\\/\",\"url\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/2026\\\/02\\\/24\\\/paramda-pazarlama-yonetimine-guclu-atama\\\/\",\"name\":\"Param\u2019da Pazarlama Y\u00f6netimine G\u00fc\u00e7l\u00fc Atama - Kelam | S\u00f6z\u00fc Olan Haber - \u0130\u015f D\u00fcnyas\u0131 Haberleri, Firmalar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/2026\\\/02\\\/24\\\/paramda-pazarlama-yonetimine-guclu-atama\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/2026\\\/02\\\/24\\\/paramda-pazarlama-yonetimine-guclu-atama\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/paramda-pazarlama-yonetimine-guclu-atama_3c0adaaae841.jpg\",\"datePublished\":\"2026-02-23T21:32:54+00:00\",\"dateModified\":\"2026-02-27T20:21:01+00:00\",\"description\":\"Param\u2019da \u00fcst d\u00fczey atama ger\u00e7ekle\u015fti. Pazarlama ve marka y\u00f6netimi alan\u0131nda 20 y\u0131ll\u0131k deneyime sahip Elif Bilge Ceylan, Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6reve ba\u015flad\u0131.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/2026\\\/02\\\/24\\\/paramda-pazarlama-yonetimine-guclu-atama\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/2026\\\/02\\\/24\\\/paramda-pazarlama-yonetimine-guclu-atama\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/2026\\\/02\\\/24\\\/paramda-pazarlama-yonetimine-guclu-atama\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/paramda-pazarlama-yonetimine-guclu-atama_3c0adaaae841.jpg\",\"contentUrl\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/paramda-pazarlama-yonetimine-guclu-atama_3c0adaaae841.jpg\",\"width\":1280,\"height\":894},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/2026\\\/02\\\/24\\\/paramda-pazarlama-yonetimine-guclu-atama\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Param\u2019da Pazarlama Y\u00f6netimine G\u00fc\u00e7l\u00fc Atama\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/#website\",\"url\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/\",\"name\":\"Kelam | S\u00f6z\u00fc Olan Haber - Haberler, \u0130\u015f D\u00fcnyas\u0131, Firmalar\",\"description\":\"Kelam, g\u00fcndemin h\u0131z\u0131na kap\u0131lmadan haberi anlamland\u0131rmay\u0131 ama\u00e7layan ba\u011f\u0131ms\u0131z bir dijital yay\u0131n platformudur.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/#organization\",\"name\":\"Kelam | S\u00f6z\u00fc Olan Haber - Haberler, \u0130\u015f D\u00fcnyas\u0131, Firmalar\",\"url\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kelam.com.tr\\\/firmalar\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/1.png\",\"contentUrl\":\"https:\\\/\\\/kelam.com.tr\\\/firmalar\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/1.png\",\"width\":300,\"height\":150,\"caption\":\"Kelam | S\u00f6z\u00fc Olan Haber - Haberler, \u0130\u015f D\u00fcnyas\u0131, Firmalar\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/#\\\/schema\\\/person\\\/00ab9cf1e27eb69ffc72950309ca1487\",\"name\":\"\u00d6mer Kumru\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac7370debbc49ee7360b0d0d12ffb4508e96b994570411847ffdf6380b6d6152?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac7370debbc49ee7360b0d0d12ffb4508e96b994570411847ffdf6380b6d6152?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac7370debbc49ee7360b0d0d12ffb4508e96b994570411847ffdf6380b6d6152?s=96&d=mm&r=g\",\"caption\":\"\u00d6mer Kumru\"},\"sameAs\":[\"http:\\\/\\\/kelam.com.tr\\\/firmalar\"],\"url\":\"https:\\\/\\\/www.kelam.com.tr\\\/firmalar\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Param\u2019da Pazarlama Y\u00f6netimine G\u00fc\u00e7l\u00fc Atama - Kelam | S\u00f6z\u00fc Olan Haber - \u0130\u015f D\u00fcnyas\u0131 Haberleri, Firmalar","description":"Param\u2019da \u00fcst d\u00fczey atama ger\u00e7ekle\u015fti. Pazarlama ve marka y\u00f6netimi alan\u0131nda 20 y\u0131ll\u0131k deneyime sahip Elif Bilge Ceylan, Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6reve ba\u015flad\u0131.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/","og_locale":"tr_TR","og_type":"article","og_title":"Param\u2019da Pazarlama Y\u00f6netimine G\u00fc\u00e7l\u00fc Atama - Kelam | S\u00f6z\u00fc Olan Haber - \u0130\u015f D\u00fcnyas\u0131 Haberleri, Firmalar","og_description":"Param\u2019da \u00fcst d\u00fczey atama ger\u00e7ekle\u015fti. Pazarlama ve marka y\u00f6netimi alan\u0131nda 20 y\u0131ll\u0131k deneyime sahip Elif Bilge Ceylan, Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6reve ba\u015flad\u0131.","og_url":"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/","og_site_name":"Kelam | S\u00f6z\u00fc Olan Haber - \u0130\u015f D\u00fcnyas\u0131 Haberleri, Firmalar","article_published_time":"2026-02-23T21:32:54+00:00","article_modified_time":"2026-02-27T20:21:01+00:00","og_image":[{"width":1280,"height":894,"url":"https:\/\/www.kelam.com.tr\/firmalar\/wp-content\/uploads\/2026\/02\/paramda-pazarlama-yonetimine-guclu-atama_3c0adaaae841.jpg","type":"image\/jpeg"}],"author":"\u00d6mer Kumru","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"\u00d6mer Kumru","Tahmini okuma s\u00fcresi":"2 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/#article","isPartOf":{"@id":"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/"},"author":{"name":"\u00d6mer Kumru","@id":"https:\/\/www.kelam.com.tr\/firmalar\/#\/schema\/person\/00ab9cf1e27eb69ffc72950309ca1487"},"headline":"Param\u2019da Pazarlama Y\u00f6netimine G\u00fc\u00e7l\u00fc Atama","datePublished":"2026-02-23T21:32:54+00:00","dateModified":"2026-02-27T20:21:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/"},"wordCount":283,"commentCount":0,"publisher":{"@id":"https:\/\/www.kelam.com.tr\/firmalar\/#organization"},"image":{"@id":"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kelam.com.tr\/firmalar\/wp-content\/uploads\/2026\/02\/paramda-pazarlama-yonetimine-guclu-atama_3c0adaaae841.jpg","keywords":["Elif Bilge Ceylan","finans sekt\u00f6r\u00fc","Param","pazarlama y\u00f6netimi","\u00fcst d\u00fczey atama"],"articleSection":["\u0130\u015f D\u00fcnyas\u0131"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/","url":"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/","name":"Param\u2019da Pazarlama Y\u00f6netimine G\u00fc\u00e7l\u00fc Atama - Kelam | S\u00f6z\u00fc Olan Haber - \u0130\u015f D\u00fcnyas\u0131 Haberleri, Firmalar","isPartOf":{"@id":"https:\/\/www.kelam.com.tr\/firmalar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/#primaryimage"},"image":{"@id":"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kelam.com.tr\/firmalar\/wp-content\/uploads\/2026\/02\/paramda-pazarlama-yonetimine-guclu-atama_3c0adaaae841.jpg","datePublished":"2026-02-23T21:32:54+00:00","dateModified":"2026-02-27T20:21:01+00:00","description":"Param\u2019da \u00fcst d\u00fczey atama ger\u00e7ekle\u015fti. Pazarlama ve marka y\u00f6netimi alan\u0131nda 20 y\u0131ll\u0131k deneyime sahip Elif Bilge Ceylan, Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak g\u00f6reve ba\u015flad\u0131.","breadcrumb":{"@id":"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/#primaryimage","url":"https:\/\/www.kelam.com.tr\/firmalar\/wp-content\/uploads\/2026\/02\/paramda-pazarlama-yonetimine-guclu-atama_3c0adaaae841.jpg","contentUrl":"https:\/\/www.kelam.com.tr\/firmalar\/wp-content\/uploads\/2026\/02\/paramda-pazarlama-yonetimine-guclu-atama_3c0adaaae841.jpg","width":1280,"height":894},{"@type":"BreadcrumbList","@id":"https:\/\/www.kelam.com.tr\/firmalar\/2026\/02\/24\/paramda-pazarlama-yonetimine-guclu-atama\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/www.kelam.com.tr\/firmalar\/"},{"@type":"ListItem","position":2,"name":"Param\u2019da Pazarlama Y\u00f6netimine G\u00fc\u00e7l\u00fc Atama"}]},{"@type":"WebSite","@id":"https:\/\/www.kelam.com.tr\/firmalar\/#website","url":"https:\/\/www.kelam.com.tr\/firmalar\/","name":"Kelam | S\u00f6z\u00fc Olan Haber - Haberler, \u0130\u015f D\u00fcnyas\u0131, Firmalar","description":"Kelam, g\u00fcndemin h\u0131z\u0131na kap\u0131lmadan haberi anlamland\u0131rmay\u0131 ama\u00e7layan ba\u011f\u0131ms\u0131z bir dijital yay\u0131n platformudur.","publisher":{"@id":"https:\/\/www.kelam.com.tr\/firmalar\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kelam.com.tr\/firmalar\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.kelam.com.tr\/firmalar\/#organization","name":"Kelam | S\u00f6z\u00fc Olan Haber - Haberler, \u0130\u015f D\u00fcnyas\u0131, Firmalar","url":"https:\/\/www.kelam.com.tr\/firmalar\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kelam.com.tr\/firmalar\/#\/schema\/logo\/image\/","url":"https:\/\/kelam.com.tr\/firmalar\/wp-content\/uploads\/2026\/02\/1.png","contentUrl":"https:\/\/kelam.com.tr\/firmalar\/wp-content\/uploads\/2026\/02\/1.png","width":300,"height":150,"caption":"Kelam | S\u00f6z\u00fc Olan Haber - Haberler, \u0130\u015f D\u00fcnyas\u0131, Firmalar"},"image":{"@id":"https:\/\/www.kelam.com.tr\/firmalar\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.kelam.com.tr\/firmalar\/#\/schema\/person\/00ab9cf1e27eb69ffc72950309ca1487","name":"\u00d6mer Kumru","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/ac7370debbc49ee7360b0d0d12ffb4508e96b994570411847ffdf6380b6d6152?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ac7370debbc49ee7360b0d0d12ffb4508e96b994570411847ffdf6380b6d6152?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ac7370debbc49ee7360b0d0d12ffb4508e96b994570411847ffdf6380b6d6152?s=96&d=mm&r=g","caption":"\u00d6mer Kumru"},"sameAs":["http:\/\/kelam.com.tr\/firmalar"],"url":"https:\/\/www.kelam.com.tr\/firmalar\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.kelam.com.tr\/firmalar\/wp-json\/wp\/v2\/posts\/1044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kelam.com.tr\/firmalar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kelam.com.tr\/firmalar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kelam.com.tr\/firmalar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kelam.com.tr\/firmalar\/wp-json\/wp\/v2\/comments?post=1044"}],"version-history":[{"count":2,"href":"https:\/\/www.kelam.com.tr\/firmalar\/wp-json\/wp\/v2\/posts\/1044\/revisions"}],"predecessor-version":[{"id":1127,"href":"https:\/\/www.kelam.com.tr\/firmalar\/wp-json\/wp\/v2\/posts\/1044\/revisions\/1127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kelam.com.tr\/firmalar\/wp-json\/wp\/v2\/media\/1045"}],"wp:attachment":[{"href":"https:\/\/www.kelam.com.tr\/firmalar\/wp-json\/wp\/v2\/media?parent=1044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kelam.com.tr\/firmalar\/wp-json\/wp\/v2\/categories?post=1044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kelam.com.tr\/firmalar\/wp-json\/wp\/v2\/tags?post=1044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}